Threefold Studio
Threefold Studio

Website Brief

Website Design and Copy Writing Brief

There are no 'wrong' answers here. The more details you can provide, the better the end result. You may not have thought about some of these questions before, so take some time to fill this in.

What do you do? Is it just you or is there a team? Do you have any interesting brand 'story'?
Which parts do you love? What makes you come alive?
How is this problem affecting you?
What are the objectives of your website? E.g. Call for an appointment? Purchase goods? Book a session? Please list one primary objective (and as many secondary objectives as required).
Trustworthy. Dependable. Professional. Excitement. Youthful. Bold. Urgency. Luxury. Creativity. Imagination. Friendly. Welcoming. Cheerful. Confidence. Happiness. Optimism. Peaceful. Balance. Growth. Simplicity. Clarity. Purity. Classic. Elegance. Powerful. Fearful.
This can include both their demographic info (i.e. individuals, businesses, families, age/generation, location) and their values (see list below). Please include any key details. Achievement Activism Adventure Authenticity Authority Autonomy Balance Beauty Boldness Compassion Challenge Community Competency Contribution Creativity Curiosity Determination Fairness Faith Fame Friendship Fun Growth Happiness Honesty Humour Influence Inner Harmony Kindness Knowledge Leadership Learning Love Loyalty Meaningful Work Openness Optimism Peace Pleasure Poise Popularity Recognition Reputation Respect Responsibility Security Self-Respect Service Social Justice Spirituality Stability Success Status Trustworthiness Wealth Wisdom
What influences their decision to choose you or buy from you? Why do they need your product or service? What do they worry about?
When your customer hits your website, what do you think is there level of awareness?
Click all that apply as you may have customers at multiple awareness levels.
Below is a list of tone of voice words to inspire you. List any that stand out, or add any of your own. Affectionate Accepting Admiring Adoring Amused Apologetic Approving Bantering Bemused Benevolent Boastful Calm Candid Cavalier Childish Child-like Chatty Complimentary Coy Dramatic Dreamy Ecstatic Enthusiastic Exhilarated Exultant Fanciful Flippant Fond Giddy Gleeful Happy Humourous Indulgent Ironic Irreverent Joking Joyful Light-hearted Lingering Loving Marvelling Mysterious Naïve Neutral Nostalgic Objective Peaceful Playful Poignant Pragmatic Proud Provocative Rallying Reflective Reminiscing Restrained Satirical Seductive Self-mocking Sentimental Serious Silly Solemn Straight Forward Strident Swaggering Sweet Sympathetic Thoughtful Respectful Reverent Understated Urgent Vibrant Whimsical
Remember, the longer the keyword phrase, the more chance you have of ranking – so go for ‘Landscape gardener Albury’, rather than just ‘gardener’
Who is doing amazing work? What sites do you love visiting? Whose marketing inspires you? Please provide URLs and any additional details you think will be useful. They don’t have to be from the same industry.
We're big believers that there's enough work for everyone! However please list similar business, business in your local area, those with similar products etc
Is there any information that must be included on your website? Do you have special product names? Qualifications? Is your brand trademarked? Is your dog the star of your show and must be mentioned in your bio?
Questions? Concerns? Excitement?